MELLEKA MARKETING

Teachertainment

Weekly Meeting Deck — April 10 – 16, 2026

★ Scoreboard — Google Ads + Meta Ads

Total Ad Spend

$433.31

Combined Google + Meta

Total Clicks

403

Google: 195 | Meta: 208

Total Impressions

13,381

Google: 5,060 | Meta: 8,321

Conversions / Leads

Google: 1 Conv | Meta: 2 Leads

Platform	Spend	Clicks	Impressions	CTR	Results
Google Ads	$138.37	195	5,060	3.85%	1 Conversion
Meta Ads	$294.94	208	8,321	2.50%	2 Leads
Combined	$433.31	403	13,381	3.01%	3 Total

G Google Ads Performance

Total Spend

$138.37

Clicks

195

Impressions

5,060

Conversions

All Conversions

CTR

3.85%

Avg. CPC

$0.71

Campaign	Status	Spend	Clicks	Impr.	Conv.
Search \| Teacher Keywords	Active	$77.81	101	2,568	1
Search \| Parent Keywords	Active	$60.56	94	2,492	0
Total		$138.37	195	5,060	1

M Meta Ads Performance

Total Spend

$294.94

Clicks

208

Impressions

8,321

Leads

CTR

2.50%

CPC

$1.42

Campaign	Spend	Clicks	Impr.	Leads	CPL
Leads \| Parents	$294.94	208	8,321	2	$147.47
Total	$294.94	208	8,321	2	$147.47

✉ Email Campaigns

✉ LAUSD Strike Email — “A Message to the Teachertainment Community”

Delivered

98.89%

Open Rate

36.1%

Click Rate

4.72%

Email Design

Engagement Stats

Click Breakdown

        Top Link Clicks: LA Times article (96 clicks), Google Form sign-up (57 clicks), Store page (47 clicks), Facebook & Instagram (47 each)
      

✉ Library Email Campaign

Email Design

Engagement Stats

Click Breakdown

✉ Earth Day Email Campaign

Earth Day Email Design

Subject Line Options

Earth Day Is Tomorrow, Grab Our Activity Packet 🌎
Get Ready for Earth Day With our Activity Packet
Your Earth Day Lesson Plan Is Ready
Earth Day Activity Packet Just Dropped

Preview Text Options

A fun, multi-page Earth Day activity packet for just $2.99
Vocabulary, word searches, recycling exercises, and more — all Earth Day themed
Build academic skills while promoting environmental awareness
Get your students Earth Day ready with this print-and-go packet

✎ Blog Content

Earth Day Blog Post

♥ Social Media

Social Media Posts Overview

Live Post Data (Apr 10–16)

⚙ CRM & Automations

Total CRM Contacts

1,663

Active Workflows

New Lead Nurture (Fast 5) - Claim Offer

New Lead Nurture (Fast 5) - Claim Free Offer

Lead Magnet Delivered - Cool Off

New Lead Nurture (Fast 5) - Get Offer

Speed to Lead

Fast 5 - Reactivation

Birthday Flow

Review Request Follow Up

    SMS Status: Toll-free number verified. 10DLC A2P registration shows brand registered; campaign registration in progress for full SMS throughput.
  

✓ Work Completed — Notion Tasks (Apr 10–16)

Google Ads

Create Google Ad campaigns
Optimize Google Ad campaigns

Meta Ads

Create Meta campaigns
Optimize Meta campaigns

Email Marketing

Create LAUSD Strike email campaign
Create Library email campaign
Create Earth Day email campaign

Content / Creative

Create Earth Day blog post
Create social media posts (Facebook + Instagram)

Research

Research LAUSD strike situation and resources
Research library partnership opportunities
Research Earth Day content angles

🚀 Coming Up Next Week

Earth Day email campaign send (Apr 21 or 22)
Continue optimizing Google and Meta ad campaigns
Schedule social media posts for the week
Monitor LAUSD strike developments and community response
Review and analyze email campaign performance
CRM workflow refinement and SMS campaign planning